Jake told the story himself the day before release. Ron was tattooing one of his mates when Jake squeezed in for a session of his own. He brought some GEEDUP gear along, "and the rest was history".

Seven-plus years later, after "countless hours under the gun, a few war stories and great friendship", the two had "finally chopped it up with a collab". When Ron's birthday came around in March 2020, Jake thanked him for "believing in us way back when".

The collaboration was a year in the open. In May 2019, after a session Jake called "a real dance with the devil", he wrote that a GEEDUP x Ronstagram collab was on its way. In June he asked the followers what they wanted to see the two make. In September came a post that said only "soon".

Through the rest of 2019 Ron kept showing up on the feed, captioned "King of ink", putting in "a few little gap fillers", even behind the camera for one of GEEDUP's own photos. The teasers returned in April 2020, "It's coming", and then the date: "Friday 6.30PM AEST".

Ronstoppable was a black quarter-zip in 300gsm cotton fleece. The Sportsman G sat on the chest in grey, GEEDUP and RONSTOPPABLE screen-printed underneath. RONSTOPPABLE ran down the front of both sleeves in red, GEEDUP down the back in white, and a single red line crossed the shoulders. The film shows Ron wearing it while he draws the G up on screen, then puts the same logo on a forearm in ink.

The campaign came with its own films, a portrait cut and a shorter edit for Instagram stories, and on release day GEEDUP posted a seven-image carousel of the piece.

The friendship outlasted the drop. In November 2020 GEEDUP posted an upper quad "blasted by the brother". In January 2022 Ron was back at GEEDUP with the team: "Been a minute bred, west still best though." That June the crew stopped by Ron's Kailua Studio in Pyrmont to see "the Mayor of the city". And in October 2024, episode 5 of Behind The Brand put Jake back in Ron's chair.