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Del. 03/25 — Lookbook

Released Friday 11 April 2025, 6:30pm AEST

The lookbook for Delivery 03/25, released on Friday 11 April 2025 at 6:30pm Sydney time and at the same moment around the world. It was shot inside a shipping container, the models standing among stacked cartons stamped GEEDUP CO., the delivery waiting to go out.

  • Model in the black Handstyle Hoodie and Logo Trackpants with sorbet handstyle prints, inside a shipping container stacked with GEEDUP Co. cartons
  • Back view of the grey PFK Hoodie and trackpants with Play For Keeps in red down the back and leg
  • Back of the cool blue PFK Boxer Crewneck with a G framed by Geedup Co. script and Play for keeps

The pieces

GEEDUP called it an 18-piece collection of reversible outerwear, hoodies, tees and accessories. The Handstyle Hoodie and Logo Trackpants in black and sorbet. The PFK Hoodie in grey with Play For Keeps running down the back in red, over matching trackpants. The PFK Boxer Crewneck in cool blue, its G framed by Geedup Co. script. The GDUPFK tee, and the G Pendant tee in washed black and washed white, a jewelled G set into the back. A week before release the rollout put it simply: “Layer season is upon us.”

  • Model in a black GEEDUP tee and grey trackpants among stacked cartons in the container
  • Portrait of a model in the black GDUPFK tee
  • Back of the washed black G Pendant tee, a jewelled G between oversized lettering, with grey trackpants
Behind the Garment, Episode 2: Del. 03/25 — GEEDUP on YouTube, Apr 2025
  • Close back view of the washed white G Pendant tee and its jewelled G print
Behind the Brand, Episode 11: Delivery 03/25 samples, BTS lookbook and release day — GEEDUP on YouTube, Apr 2025

More from Discover

  • Behind The Brand episode 1 title card

    Behind The Brand

    From June 2024 to September 2025, Behind The Brand followed GEEDUP through campaign shoots, sample days and release days on YouTube, while Behind The Garment went through three deliveries piece by piece.

    Behind the Scenes
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