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Autumn Inj. 1/22 — Lookbook

Released Friday 29 April 2022, 6:30pm AEST

Autumn Injection 1 was a single piece, the PFK Reversible Duck Down Jacket, released on Friday 29 April 2022 at 6:30pm AEST as the last drop of the season. The campaign took over Campbelltown Sports Stadium. The lookbook brought the jacket back to the studio to show what the stadium could not: both sides of it.

  • Model in the PFK reversible duck down jacket worn orange side out, hood up behind, grey backdrop
  • Model in the jacket worn navy side out with an orange hood lining and GEEDUP arch lettering

Two jackets in one

Blue on one side, orange on the other, with College Logo tackle twill across both. It was filled 90/10 down, with a zip-flip hood, a left-arm pocket finished with PFK hardware, a Team Logo zip pull and a PFK loop tag. Both sides were shot full length, hood up and hood down, and in close-up on the lettering; the lookbook film turns it inside out on camera. “SOON. #reversible,” GEEDUP posted two weeks out; on release night it was “1HR TILL WE FLOOD THE STREETS AGAIN.”

Autumn Inj. 1/22 lookbook film, April 2022
  • Close-up of the navy side with white GEEDUP tackle-twill lettering and orange collar
  • Back view of the jacket worn navy side out with the hood up
  • Model turning the jacket inside out to show the orange side
  • Close-up of white GEEDUP tackle-twill lettering on the orange side
  • Model in the jacket orange side out with the hood up, side profile
  • Model crouching in the jacket orange side out, navy hood behind

More from Discover

  • A man in a blue and orange PFK reversible duck down jacket, hood up, in a stadium tunnel

    Autumn Inj. 1/22 — Campbelltown Stadium

    GEEDUP booked out Campbelltown Sports Stadium to launch the PFK Reversible Duck Down, its first puffer of 2022: the release date on the scoreboard and a seafood table on the pitch. Released 29 April 2022.

    Campaign
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