ArrDee, born Riley Davies, grew up in Brighton on England’s south coast. He broke through in 2021: his verse on the remix of Russ Millions and Tion Wayne’s “Body” helped take it to number one in the UK and Australia, and his solo single “Oliver Twist” reached number six on the UK chart. His debut mixtape, Pier Pressure, peaked at number two on the UK albums chart in 2022.

By the end of 2023 he was already in GEEDUP’s circle: one of the artists tagged in the label’s year-end reel, a thank-you to everyone who had backed it that year, alongside Headie One, JAY1 and Hooligan Hefs.

The nine pieces came back to the one that started it. The Handstyle Hoodie, in 380gsm fleece, carries the GDUP Handstyle in aqua chenille, with a woven badge on the kangaroo pocket and Core Logo hardware on the drawcord tips. By then the Handstyle had run through GEEDUP’s range for years: on fleece sets in Winter Del.3/23, on the reversible bomber in Sportsman Inj.02 in 2024, and on matching sets early in 2025.

Around it sit two lightweight jackets, two pairs of shorts and two pairs of pants in 90/10 nylon-spandex, each in black/white or a blue-to-peach fade and heat-transferred with an “A” and GEEDUP’s PFK, for Play For Keeps. The shorts and pants close with toggled waists, the pants with elastic cuffs, and the black/white jacket swaps the transfer for a sublimated 3D “A” and a rubber Handstyle appliqué on the chest. Two Cities tees in 230gsm heavy cotton, black/peach and white/teal, print the Team Logo over Sydney, Los Angeles, London and New York on the chest and back.

The spec sheets in GEEDUP’s archive date the design work from August 2024 to February 2025.

GEEDUP announced the capsule on 26 May with the story of the hoodie. The next day came the release film, a minute long, co-authored with ArrDee and located in Brighton: “Geedup x ArrDee // Fri 30th, 6:30PM - Globally.” The campaign photography stays in his city, the crew in the capsule tracksuits on the pier and on a flight of outdoor stairs.

The capsule dropped on Friday 30 May 2025 at 6:30pm, worldwide.