New Releases
SHOP CATALOGUE
SUPPORT
Added to cart

Your Cart

Curated for you
10YR Keychain
10YR Keychain
€37,95
Select Size:
10YR Keychain
10YR Keychain
€37,95
15YR PFK Hoodie Black/Orange Sold Out
15YR PFK Hoodie Black/Orange
€119,95
Select Size:
15YR PFK Hoodie Black/Orange
15YR PFK Hoodie Black/Orange
€119,95
2026 T-Shirt Black/White Sold Out
2026 T-Shirt Black/White
€56,95
Select Size:
2026 T-Shirt Black/White
2026 T-Shirt Black/White
€56,95
Always Neighbourhood Tee - Black/Red Sold Out
Always Neighbourhood Tee - Black/Red
€56,95
Select Size:
Always Neighbourhood Tee - Black/Red
Always Neighbourhood Tee - Black/Red
€56,95
Always Neighbourhood Tee - White/Baby Blue Sold Out
Always Neighbourhood Tee - White/Baby Blue
€56,95
Select Size:
Always Neighbourhood Tee - White/Baby Blue
Always Neighbourhood Tee - White/Baby Blue
€56,95
B.Siegel Sunglasses
B.Siegel Sunglasses
€251,95
Select Size:
B.Siegel Sunglasses
B.Siegel Sunglasses
€251,95
CDG Crewneck Black/Cream Sold Out
CDG Crewneck Black/Cream
€119,95
Select Size:
CDG Crewneck Black/Cream
CDG Crewneck Black/Cream
€119,95
CDG Crewneck Tonal Cream
CDG Crewneck Tonal Cream
€119,95
Select Size:
CDG Crewneck Tonal Cream
CDG Crewneck Tonal Cream
€119,95
Cursive Logo Hoodie Black/White Sold Out
Cursive Logo Hoodie Black/White
€119,95
Select Size:
Cursive Logo Hoodie Black/White
Cursive Logo Hoodie Black/White
€119,95
Cursive Logo Trackpant Black/White Sold Out
Cursive Logo Trackpant Black/White
€88,95
Select Size:
Cursive Logo Trackpant Black/White
Cursive Logo Trackpant Black/White
€88,95
Subtotal
€0,00
Cart
0
Close
Discover

Delivery 04/26 — Enroute

Released Friday 05 June 2026, 6:30pm AEST

Delivery 04/26 went out on Friday 5 June 2026 at 6:30pm Sydney time, with drop times posted for London, Auckland, New York and Los Angeles.

The campaign film, credited to Sueno Productions and Moonboy Studios, opened in the cabin of a private jet: a laptop and a signature, a GEEDUP 26 jersey, the cockpit, then the wordmark. Behind the scenes, GEEDUP captioned the whole thing in one word: Enroute.

Delivery 04/26 — campaign film

Enroute

In the studio, the range was worked through against a grey backdrop: a light-blue hoodie with FOREVER across the back, a grey quilted GEEDUP hoodie, and a GEEDUP 26 jersey tee shot in black and white. The behind-the-scenes sets, tagged to Aastrovision, went up across the last week of May.

  • Behind the scenes: a model in a light-blue hoodie with FOREVER on the back, on a grey studio backdrop — Delivery 04/26
  • The light-blue hoodie from the front, model in sunglasses with a photographer at the edge of frame — Delivery 04/26
  • Black-and-white portrait in sunglasses and a GEEDUP 26 jersey tee — Delivery 04/26
  • Black-and-white full length in the GEEDUP 26 tee and light denim — Delivery 04/26
  • Black-and-white: adjusting the sleeve of the GEEDUP 26 tee — Delivery 04/26
“15 years, 2 chapters and a relaunch”

Fifteen years in the field

A week out, GEEDUP framed the drop in its own words: “15 years, 2 chapters and a relaunch – there’s real reasons why we still hold the keys.”

The 15yr PFK Hoodie carried that line into the garment: 380gsm fleece, terry towel embroidery of the Core Logo at the chest, an oversized “15yr In the Field” and PFK in terry towel embroidery across the back, and Core Logo hardware on the drawstring tips.

The range

Around it, the listings for the drop added a Team Logo Quilted Hoodie 2.0 in grey and white, a Cursive Logo hoodie and trackpant in black and white, a 2026 tee, Team Label beanies in black and orange, and Handstyle denim in washed blue: a relaxed fit, custom distressing and oversized handstyle branding, “made worn in, not worn out.”

Delivery 04/26 — the lookbook film
FOREVER, from behind
And from the front

The process

Another reel went to the other end of the process: rows of embroidery heads stitching a cursive Geedup script, one black garment at a time.

GEEDUP’s caption on the stills from set said the rest: “People see the final photo – they don’t see the 100 adjustments that happen before it.”

The process
  • On set: a stylist adjusting a grey quilted GEEDUP hoodie on a model — Delivery 04/26
  • Camera on a model in the grey quilted GEEDUP hoodie — Delivery 04/26
  • The team talking with the model between takes on the studio set — Delivery 04/26
  • Wide shot of the set, model in the quilted hoodie, monitor in the foreground — Delivery 04/26
Behind-the-scenes banter with the bradas

Two days before release the full lookbook went up, fourteen frames. On the day, a seventeen-image preview ran under one word and a time: “TONIGHT 6:30PM.”

Film — @sueno.productions, @moonboy_studios Behind the scenes — @aastrovision

More from Discover

  • Del. 04/26 lookbook

    Del. 04/26

    Delivery 04/26, released 5 June 2026 in GEEDUP's fifteenth year. The 15YR PFK Hoodie carries the milestone, alongside the Team Logo Quilted Hoodie 2.0, a Cursive Logo set, the PFK Company Hoodie and Handstyle denim.

    Lookbook
Quick shop:
Select Size
View details
Quck buy all:

Select your sizes

Outerwear (Jumpers/Jackets/Vests)
Tops (Shirts/Singlets)
Bottoms (Shorts/Pants)
This will add 1 of every item in this delivery
(if available in the selected sizes) to your cart

Sorry

The sizes selected were unavailable.