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Trading Day — Western Sydney, March 2026

Released Saturday 14 March 2026, 6:30pm AEDT

On Saturday 14 March 2026 a GEEDUP hoodie the size of a house went up in Western Sydney. It was black and inflatable, with GEEDUP across the chest and Play For Keeps arched across the back, and it stood over a car park beside the brand’s box truck for a pop-up the team called Trading Day. The deal was simple: bring the old gear sitting at home, swap it at the truck for GEEDUP, and everything handed over would be donated to St Vincent de Paul.

  • Drone view of a giant black inflatable hoodie printed Play For Keeps, red and blue shade sails and a car park, apartment towers behind

Old gear in

The rules were laid out on camera. GEEDUP had wanted to make a large donation, and instead of simply giving it away, the team gave the community a way in: whatever people had at home could be traded at the truck for GEEDUP, and the whole pile would go to St Vincent de Paul.

The queue brought what Sydney wears. Nike hoodies and tech fleece, a Tommy jumper, footy jerseys from the Panthers and the Rabbitohs, a pair of TNs, and one bag holding four hoodies and about a dozen T-shirts.

  • Black-and-white close-up of the inflatable hoodie’s chest, GEEDUP in white block letters against the clouds
  • Black-and-white detail of the inflatable hoodie’s back, the word Keeps in white arched letters
  • Black-and-white photograph of a white box truck with GEEDUP painted down its side

Live on Take Flight

Take Flight, the Australian hip-hop interview channel hosted by Hadyn Wings, covered the day as it happened and co-posted its reel with GEEDUP and Jake Paco: “@geedupco Trading Day live from Western Sydney ft ridiculously sized GEEDUP hoodie..” Its host opened under the inflatable, saying he had seen a lot of GEEDUP hoodies, but this was the biggest. Jake told him the team had not been out there for a while, and that the story started for them in Parramatta.

The reel signs off beside the truck with one line to camera: “Geedup is for the people.”

Trading Day, live from Western Sydney — Take Flight on Instagram, co-posted with GEEDUP, March 2026

Two weeks out

The team worked out of the back of the box truck, handing GEEDUP down over the tailgate in the brand’s own black: Garment Co. tees and the arched GEE DUP Team Logo Spray Jacket, both from Delivery 02/26, which released two weeks later on Friday 27 March. The photographs sit in the archive under that delivery, in a folder named Pop up Trading day.

In the comments, StreetX’s Gucci Smoothie had a single review: “Big hoodie is hard.”

  • Black-and-white portrait of a man in glasses and a black GEE DUP track jacket in front of a car dealership
  • Black-and-white photograph of three men at the open back of the GEEDUP truck, two in black tees, one in a GEE DUP jacket
  • Black-and-white photograph of a man in a white tee and track pants standing at the back of the GEEDUP truck
  • High drone view along a main road, the black inflatable hoodie standing among car yards and dealerships
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