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Released Friday 23 January 2026, 6:30pm AEDT
Summer Del. 01/26 was GEEDUP’s first delivery of 2026: fifteen pieces, released on Friday 23 January at 6:30pm Sydney time, with early access sent first by SMS and email. Through January the teasers asked one question: “Who else can drop hoodies in summer? We’ll wait.”
The campaign film took the answer outdoors, following graffiti writers as they painted a PFK piece across an old bus in the bush.
GEEDUP opened 2026 by dropping hoodies in summer. A spray-painted bus, a branded shipping container and 15 pieces of fleece, waffle knit and ripstop, released Friday 23 January 2026 at 6:30pm Sydney time.
