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Polo G for Geedup Co.

Released Sunday 17 November 2024, 4:09pm AEDT

On 17 November 2024 GEEDUP posted a 25-second reel with a one-line caption: “POLO G for Geedup Co.” The Chicago rapper is filmed backstage under dressing-room lights, pulling on a GEEDUP puffer, turning to the mirror and raising both arms. “Check me out,” he says. A moment earlier: “I needed it.”

POLO G for Geedup Co. — GEEDUP on YouTube, December 2024

Backstage in New York

The jacket was a gift. Founder Jake Paco recalls it being handed over backstage at Polo G’s New York show; his Hood Poet Tour played the city on 7 November 2024, ten days before the reel went up. The puffer carries an all-over pattern with the GEEDUP arch across the chest; the clip ends with handshakes at the door.

  • Polo G turns in a patterned GEEDUP puffer jacket in a dressing room lined with mirror lights

On the map

The reel landed as GEEDUP was widening its release map. Twelve days later Del. 10/24 listed drop times for New York, Los Angeles and Puerto Rico alongside Sydney, Auckland and London. At the end of December the same cut ran again on GEEDUP’s YouTube channel as a Short.

  • Polo G in a patterned GEEDUP puffer with the GEEDUP arch across the chest, backstage under dressing-room lights
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