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Wireless Festival UK — with Move Good

July 2023, the UK. At the end of three weeks on the road through Europe, GEEDUP linked with Move Good for an event during Wireless Festival, billed as GEEDUP x Move Good, hosted by Yo Gotti and GloRilla and co-presented by Bacardi UK.

The label’s caption gave the names and little else. The film below carries the rest: the night that closed out a summer spent between London, Paris and the Mediterranean.

GEEDUP x Move Good, Wireless Festival UK, July 2023.

The road there

The trip began on 19 June with a two-word caption: “SYD > LDN.” Within days the team was in Paris, “West Syd > Paris”, spending what the label called “a couple days enjoying lattes and baguettes with the broske’s”. From Penrith to Paris, as the reel put it. By 27 June they were in Ayia Napa, Cyprus, “doin’ the work”.

Back home, Winter Del.2/23 was dropping, so the team marked it from the other side of the world: “We’ve been busy on the pots, chatting shop and connecting dots. Wanted to pull up and wish everyone a Happy Delivery Day all the way from London.”

  • Four men in GEEDUP hoodies and tracksuits standing against a concrete wall in a photo studio

London

London was familiar ground by then. Autumn Del.3/23 had been shot there that April, with Headie One, Abra Cadabra and RV, and the team’s summer recap, posted on 5 July, named the year in three cities: “SYDNEY | LOS ANGELES | LONDON.” Wireless, with Move Good, was where the summer ended up.

  • A man in a black GEEDUP hoodie and cap seated on a white folding chair against a concrete wall
  • A man in a grey GEEDUP arch-logo hoodie and track pants leaning on a concrete wall
Summer 2023 in Europe.

Giving back

Four days after the Wireless post, still in London, GEEDUP joined All Talk London as a collective raising money for the Irama Foundation, a new initiative getting young kids off the streets and into sport. “A language we’ve spoken and the paths we’ve walked,” the caption read. “It’s always about giving back.”

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