Added to cart

10YR Keychain

$60.00

Select Size:

10YR Keychain

$60.00

Sold Out

15YR PFK Hoodie Black/Orange

$190.00

Select Size:

15YR PFK Hoodie Black/Orange

$190.00

Sold Out

2026 T-Shirt Black/White

$90.00

Select Size:

2026 T-Shirt Black/White

$90.00

Sold Out

Always Neighbourhood Tee - Black/Red

$90.00

Select Size:

Always Neighbourhood Tee - Black/Red

$90.00

Sold Out

Always Neighbourhood Tee - White/Baby Blue

$90.00

Select Size:

Always Neighbourhood Tee - White/Baby Blue

$90.00

Sold Out

Cursive Logo Hoodie Black/White

$190.00

Select Size:

Cursive Logo Hoodie Black/White

$190.00

Sold Out

Cursive Logo Trackpant Black/White

$140.00

Select Size:

Cursive Logo Trackpant Black/White

$140.00

Sold Out

Cursive Pique Polo White

$110.00

Select Size:

Cursive Pique Polo White

$110.00

G Trucker Hat Navy/Red

$90.00

Select Size:

G Trucker Hat Navy/Red

$90.00

G Trucker Hat Pink

$90.00

Select Size:

G Trucker Hat Pink

$90.00

Discover

We Never Left — 2019

24 May 2019

Released Friday 24 May 2019, 6:42pm AEST

In February 2019 GEEDUP posted an open letter. After a long stretch out of sight, the label thanked the people who had stuck with it, apologised for leaving them in the dark and signed off with a promise: “We’ll be back!”

By May it was. The return played out on Instagram in real time, mostly in Jake Paco’s own words: new styles, a webstore back online and a run of releases that carried the label from late autumn into spring. It set the tone for the years that followed.

Back online

In mid-May GEEDUP posted the line that framed the return: “We never left, we never fell off. We just gave the rest of ya time to catch up!” Four days later it confirmed it was “finally dropping some new styles this week after a real long minute”, and thanked the people who had waited: “this label is nothing without all of you.”

The webstore went live at 6:42pm on Friday 24 May 2019, a little later than planned, with all-new tee styles and outerwear promised soon after. GEEDUP had come back as an online-only label, and within days it was lining up the next release for “end of this week or early next”.

New drop, 2019

For the people

The response surprised the people behind it. “We came back into this not really knowing how you guys were going to receive it after so much time off the field,” Jake wrote in June. His conclusion was simple: “Geedup is for the people.”

A photo from Surry Hills that month carried another line that stuck: “Far from Harvard students, just had the balls to do it!”

A man in a black GDUP puffer vest in a city laneway at dusk — The GDUP vest, 2019

Into spring

By September the label was building again. “We’re not new to this,” it posted, and after a full day shooting with its creative team, Kreezy Visions among them, it released its long-sleeve jerseys on 13 September 2019, pieces it said it had held back for years. “Couldn’t be more thankful for the team of creatives we are surrounded by,” the caption read.

The same month the first deliveries of the new season were taking shape. The message did not change: Play For Keeps, always.

Two men in GEEDUP long-sleeve jerseys, one pink with the number 10 and one black-and-white striped, around inner-city Sydney — The jerseys, September 2019

Two years later GEEDUP looked back on “a wild 3 years since the relaunch”. It had started with an open letter and a promise to come back.

Your Cart

We Never Left — 2019

Back online

For the people

Into spring

Shop the look

Select your sizes

Sorry