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Discover

OhGeesy for Geedup Co.

21 August 2026

Released Friday 21 August 2026, 6:30pm AEST

OhGeesy fronted Delivery 06/26. The Shoreline Mafia rapper led the campaign, and GEEDUP introduced the film on 17 August 2026, posted jointly with him, under one line: “OhGeesy for Geedup Co. | Delivery 06/26, Fri 21st, 6:30pm – Globally.”

The label said the delivery “raises the bar”, and released it on Friday 21 August at 6:30pm local time in Australia, the United States and the United Kingdom, with Lil Don’s alongside.

OhGeesy for Geedup Co. — Delivery 06/26

The garage

The campaign was shot among tyre racks, car lifts and a gold-wheeled car. OhGeesy wore a black monogram puffer over a white tee, his iced-out OS pendant doing the rest of the talking.

Emilio Sanchez shot the stills, which GEEDUP posted as “OhGeesy by Emilio Sanchez for GEEDUP®” in the two days before release. Behind-the-scenes from the set went up on 18 August, and a reel shot on 35mm followed: “Del.06/26 through the lens of a 35mm.”

Behind the scenes with OhGeesy, seated in the open door of a car in a garage, iced-out OS pendant in close-up — OhGeesy for Geedup Co. — Behind the scenes with OhGeesy

OhGeesy in a black jacquard puffer and OS chain posing between tyre racks while the photographer frames the shot — OhGeesy for Geedup Co. — “PFK all day – 08.21.26”

The pieces

The teasers that ran through August spelled out the build. The Handstyle Monogram Jacquard Duck Down came with a 90/10 fill, branded hardware, an internal waistband with an adjustable guard and a removable hood. The 2X Monogram Reversible Shell Jacket was cut in custom jacquard, Tiffany on one side and black on the other.

The Mono Logo Tape Hoody used 400gsm heavyweight French terry in Black and Washed Matcha; the Wildstyle PFK Hoody, 360gsm fleece with sleeve-to-sleeve chenille. The Team Logo Hoody carried a grey-scale, two-tone bevelled chenille logo, and the PFK Flannel Zip Jacket a jacquard PFK lining. Knitted Handstyle tees in a jacquard wool blend and heavyweight waffle long sleeves filled out the range, and Lil Don’s returned for its second instalment of the year, with matching kids’ versions of the Team Logo Hoody and the flannel.

Del. 06/26 pieces on models against a sand-coloured wall: jacquard jackets, plaid flannel and a chenille GEEDUP hoodie — OhGeesy for Geedup Co. — Delivery 06/26 on body

Del. 06/26 lookbook frames shot on 35mm: monogram puffer, chenille hoodie, PFK flannel and tees — OhGeesy for Geedup Co. — Del. 06/26 through the lens of a 35mm

Lil Don's: children modelling the kids' range, including a PFK flannel jacket and a GEEDUP hoodie — OhGeesy for Geedup Co. — Lil Don’s, second instalment for 2026

On the street

The campaign did not stay on screen. On release day GEEDUP posted OhGeesy’s image on a billboard on the side of a building, a real placement rather than a mock-up. Four days later came a drive-by of the same image above a palm-lined boulevard in Los Angeles, OhGeesy’s home city.

The week before, the label had set out the attitude in a run of single-line posts: “All premium everything.” “It’s not for everyone.”