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Discover

The Wizard of the West — Kreezy Visions

08 December 2019

Released Sunday 08 December 2019, 3:12pm AEDT

In December 2019 GEEDUP gave the man behind its camera a name that stuck. “We nicknamed him ‘The Wizard Of The West’,” the brand wrote of Kreezy Visions, “because the man makes … magic with his camera. There is not anyone doing it better.” Eleven days earlier it had put it in five words: “The wizard of the west.”

He was already filming GEEDUP by then, and his name has run through the brand’s shoots ever since.

On set

In June 2019, with its Hooligan Hefs collaboration in the works, GEEDUP posted from a day with the crew: Kreezy on the video, Justin Nacua on the photos.

In April 2020 came A Westside Story, the first film in GEEDUP Co. TV’s series: Masi Rooc on the setbacks, losses and lessons of the come-up. The day after it premiered, GEEDUP named the people behind it its “Dream Team”, Kreezy among them. That November it put it more simply: “A1 since day 1.”

Masi Rooc — A Westside Story — GEEDUP on YouTube, Apr 2020

Every season

From 2021 his tag runs through GEEDUP’s behind-the-scenes posts: the Autumn Del. 1/21 shoot, the 10 Year Anniversary bike build, the Queenstown trip for Winter Del. 1/22, the first Los Angeles trip in 2022 (“it’s been a … movie,” GEEDUP wrote), the Behind the Garment films, the campaigns and lookbooks of 2023, and the Delivery 08/25 lookbook shoot.

EP.002

In March 2023 he took the other seat for EP.002 of the GEEDUP Podcast, billed as GEEDUP’s visual director and a pioneer of West Sydney music videos. He talked through how he came into the brand, his first meeting with Jake Paco and what GEEDUP called his “creative genetics”.