The campaign began at home. In a lounge room hung with Wanderers scarves, a child in red and black sits in front of a match on television beside an adult in a GEEDUP Play For Keeps jacket, a ball at their feet. From there the story moves to the ground itself: CommBank Stadium in Parramatta, the Wanderers’ home since it opened in 2019.

GEEDUP made it with the Red and Black Bloc, the club’s active supporters, and they appear the way they stand on match day, masked and in black. The club and two of the Bloc’s own accounts were tagged on the announcement film. The day after the announcement the team posted from the stadium with a shorter version of the line: “West to the World.”

The behind-the-scenes reel followed on 14 February, two days before release, crediting the campaign to GEEDUP and the Wanderers with the Bloc’s crew. It opens on a man in the number 10 jersey in front of a line of flares, then takes in the stadium from the air and the Bloc in the stands.

Red and black, in polyester and spandex, with a collared neck and ribbed sleeves. An embroidered GEEDUP and WS patch sits on the chest, the Core Logo runs across the body in vinyl transfer, and Wanderers and the number 10 are embroidered and appliquéd on the back, a number GEEDUP had already put on the back of its Script Logo No.10 Hoody in 2021.

It landed a week after Summer Del.2/24 brought the Sportsman back. The countdown ran through the week, “Friday 16.02 - 6:30pm AEDT”, and the jersey went live on the GEEDUP webstore on Friday 16 February 2024 at 6:30pm: “LIVE NOW via our webstore.”

The line itself was older than the jersey. In June 2021 GEEDUP captioned Hooligan Hefs with “Now let’s take the west to the world”, and seven days after the Wanderers release the team posted from Tottenham Hotspur Stadium in North London with a caption built the same way: “West Sydney to North London.” The line travels. The Wanderers jersey is the version made at home, with the supporters who fill the stands.