The team’s phone footage of the ride is dated Saturday 17 February, around four in the afternoon. The photographs show the rest: riders in GEEDUP jackets and balaclavas, quad bikes and road bikes filling a lane, flags up past red telephone boxes and white stone terraces, and a stop within sight of the London Eye. On the backs of the navy jackets, a red G and a line GEEDUP has carried for years: Play for keeps.

In the same days the London artist Slawn painted with the team. The photographs are filed as “Slawn painting content”: a white-walled studio, a crouched figure in a Play For Keeps tee laying red handstyle tags across a big white canvas, Slawn’s bubble-eyed faces worked in below them in red, black and blue. GEEDUP posted the set that April under five words: “A skribble with slawnske.”

GEEDUP’s own name for the week’s other stop is the GEEDUP x Slawn x Beau Beau takeover. The Beau Beau photographs show white tees sprayed with the Gdup handstyle on the spot and held up outside a lace and embroidery shop, and the team in GEEDUP tees serving food from trays.

A few days after the ride the team posted from Tottenham Hotspur’s stadium, “West Sydney to North London.”, and the trip’s campaign, Play For Keeps, released on 8 March.