In the run-up A.J. Corleone took the team to the Puma × Lauren London event on The Marathon Clothing rooftop for the release of “LA Love Story”. There they met Big Boy of Big Boy’s Neighborhood, “the Don Mecca of LA radio”, who invited them to his studio for an hour of “trading stories and talking business.” The team paid respects to Nipsey Hussle in Crenshaw, then counted the launch down from Los Angeles: “1 HOUR TO GO // US online store launch.”

In Long Beach the booth was built like a freight yard: cardboard GEEDUP cartons on yellow pallet jacks, caution tape, a container-port backdrop and a speed-limit sign reading 2010, the year it all started. Day one brought conversations on the floor with King Push. The full ComplexCon film went up on YouTube in December, tagging King Push and Malice.

To close it out, the team sat down with the LA crew for a launch dinner, and GEEDUP posted the LA office and the people in it under the line “West to the world.” A.J. Corleone led it; his groundwork had made the 2021 debut possible when the team could not catch a flight between states. One caption from the trip put the mission plainly: “We just want to influence people, make some money and make our brothers proud.” From California the team went on to New York, where the puffer campaign later released as Winter Injection 1/23 was shot.