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Discover

15 Years

In late July 2026 GEEDUP marked fifteen years. The public side was brief: a reel titled “15YRS OF EXCELLENCE.” and, the next day, a birthday cake marked 15 YRS.

The celebration itself was kept close: a Friday night around one long table, candlelit and set with GEEDUP place cards, with a small group of friends and family who have been part of the journey in one way or another. The night was shot on film.

  • The long dinner table set for GEEDUP's 15 years, with candles, red flowers, place cards and pink bentwood chairs

The table was dressed for the occasion: napkins carrying the G crest, printed menus, handwritten name cards, candles and red flowers down its length, and pink bentwood chairs either side.

  • Place setting at the 15-year dinner: GEEDUP-branded napkin with the G crest, menu, handwritten name card and glassware
  • Motion-blurred overhead view of guests seated along the candlelit table at GEEDUP's 15-year dinner
  • A GEEDUP jacket with a large blue crest on the back, hung over a pink bentwood chair at the table
  • Guest seen from behind in a white GEEDUP tee at the table under red light

Two chapters and a relaunch

A few weeks earlier GEEDUP had told its story in one line: "15 years, 2 chapters and a relaunch." Since the relaunch it has held to the same rule, one production run and no restocks, and carried it from Sydney's west to New York Fashion Week and a co-branded capsule with London's Trapstar.

Around the table, the guests wore that history: the Geedup x Trapstar letterman, Play For Keeps tees, team jerseys and the brand's outerwear.

  • Guest in a black leather jacket over a grey hoodie, smiling against a weathered plaster wall at GEEDUP's 15-year dinner
  • Guest in the Geedup x Trapstar letterman jacket with orange trim and 20 25 sleeve patches
  • Guest in a black Play For Keeps GEEDUP tee, arms folded, smiling at the 15-year dinner
  • Guest in the black and white Geedup x Trapstar letterman, holding up a hand sign
  • A guest seen from behind in the Geedup x Trapstar letterman, the script across the back, in the busy dining room
  • Guest in a black knit with a tonal G monogram, standing against the plaster wall
  • Guest in a white GEEDUP tee, smiling at the 15-year dinner
  • Four guests in GEEDUP outerwear and letterman jackets, posing together in the venue
  • Guest in a black Play For Keeps GEEDUP tee and gold chain, arms folded
  • Two guests in Geedup x Trapstar letterman jackets and denim, side by side against the plaster wall
  • Guest in a light-blue printed puffer jacket, looking down, at GEEDUP's 15-year dinner
  • Four guests in GEEDUP jerseys and tops, posing together under red neon
  • Guest in a light-blue GEEDUP jersey against the weathered wall
  • Two guests posing together, one in a red and black GEEDUP jersey, one in a black leather GEEDUP jacket
  • Guest in the Geedup x Trapstar letterman with orange trim, against the plaster wall
To everyone who's backed us and believed in what we've built over the last 15 years… thank you. This only exists because of you all.
GEEDUP, August 2026
Friends & family, on film.

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