Geedup x J57 | Our American Brand Ambassador


We’re excited to announce another ambassador to the Geedup roster, and this one is based on foreign shores.

Hip-hop artist Jimmy Heinz - aka J57 – is a producer/rapper that is no stranger to the street scene and the industry that surrounds it. We were introduced to Jimmy by a close friend back in January, while he was holidaying out in Sydney. We got to talking, and came to learn of J's extensive work in the hip-hop industry - his connections, friendships and his goals. It wasn't a difficult point to kick off at, with so many common interests at hand. It just so happened, that Joey Bada$$, Statik Selektah, CJ Fly and members of Pro Era were not long coming off the back of Falls Festival in Byron Bay, and they were in town for one of Joey's shows. J57 and Joey's clique go way back, being Brooklyn residents, and they'd already worked with each-other so the relationship was pre-established. After a bit of back and forth chat between J and Joey online while we were all at dinner, we were at a city studio that same night until 4am. That was the forging of our Sydney link to New York, all due to meeting the Brown Bag All Star, and solid character - Jimmy Heinz.

An official ambassador abroad is no small announcement in itself. We are still quite a young brand in the scheme of things, and take the selection process for these things incredibly seriously. By taking the reigns on a Geedup Co. ambassador role, J will control the majority of our visual media content around New York during the majority of hours that we aren't functional in Australia (New York is 14 hours behind). He'll also be networking on behalf of us, and steadily building the distribution network organically through doing what he does best - rubbing shoulders with the best in the hip-hop industry.

He’s quickly becoming a powerhouse in the United States and beyond, having also worked with the likes of Action Bronson, Fashawn, Torae and most recently, Method Man, as he produced the single off his new album The Meth Lab.

His work ethic and good nature, partnered with his love of genuine streetwear and hip-hop culture, made it an obvious choice for us to pick J57 as our official American Brand Ambassador, based out of Brooklyn.

To celebrate our partnership, J has released a new instrumental on his soundcloud, aptly titled ‘Geedup’, which is also available for download.

Head to to catch our latest partnered track, and check out his extensive catalogue of music.

Welcome to the crew Jimmy – we couldn’t ask for a more solid dude to rep us in the next chapter of this labels life. Big love!

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