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Geedup X Bambi Fry

Friday afternoons always have an uplifting aura about them - even against the winter cold, you can deal with the almost icy wind and your optimism increases for the weekend ahead.

History repeated itself on July 18, when we linked up with model Bambi Fry for a shoot directed at part two of our winter collection. We were already well and truly optimistic about this shoot, and the flicks will speak for themselves.

In this series of photographs directed in the washed-out, bleak, and somewhat lonesome setting of a roadside motel, Geedup's latest collection is contrasted with Fry's originality and stripped back nature as the talent. Adding her own unique touches to our garments - and projecting her own dope style - gave our already iconic pieces a true test, and we couldn't be happier with the results. Shouts to creative legends Jordan Ioevenitti and Adam Scarf for their roles behind the camera, capturing the scene as it was always intended, and doing a damn good job at it. You can keep up to date with both of our close friends on instagram - follow @jordan_makes_ and @adamscarfphotography for their personal profiles.

Behind-the scenes footage will also be dropping this week, so keep that in your memory banks. Last but not least, we want to extend a massive thankyou to Bambi for giving our gear new meaning and perspective - you shot incredibly well. So without further adieu, Geedup presents Bambi Fry, in Winter Part 2.

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